Harnessing the Power of Innovation – Part 3



Innovation in Delivery Systems

The future of Nutraceutical supplements will be ruled by innovative delivery formats and we are working to be at the forefront of this revolution.

THE PILL FATIGUE

Capsules and tablets may no longer dominate nutraceutical supplements. Even older consumers prefer supplements in formats other than pills. Even though a majority of today’s supplements are still consumed in the pill form, we are witnessing a huge shift towards other convenient formats like ready-to-mix drinks, shots, gummies and functional beverages.


CHANGE IN CONSUMER PREFERENCES

Supplement formats are evolving, largely due to the new consumers’ interest in having an experience that is enjoyable and convenient. As supplement brands embrace innovation to distinguish themselves and appeal to consumers, new formats are gaining traction globally. Gummies grew 44% between 2019 and 2020, making them the fastest-growing format in vitamins, minerals, and supplements in the US.1 Non-pill supplements now make up 34% of the market and continue to grow.2


WHAT IS TRENDING

We have seen an increased consumer preference for new supplement and functional food formats. Some of which are:

a. Nutritional bars
b. Vitamin Waters & Functional Beverages
c. Beadlet-in-oil Capsules
d. Liquid Shots
e. Gummies & Jellies

OUR TECHNOLOGY INNOVATIONS

At Bio-gen Extracts, we have been following the changes in consumer preferences and have been working to develop new technologies that support the development of interesting delivery formats that consumers would find easy to use and can be excited about. 

Our technologies combine effective dose per volume with sensible cost-per-dose characteristics along with a visual appeal that can add playfulness and fun to the routine of taking vitamins and supplements.

OptiBead
Create oil insoluble beadlets for innovative delivery systems like liquid-filled capsules, for targeted release of the active in the gut resulting in increased bio-availability. The beadlets developed using OptiBead technology are free flowing and do not dissolve in oil, offer excellent ingredient and finished product stability and has uniform particle size.

ActiSperse
Convert hydrophobic compounds into Cold Water Dispersible (CWD) powders for innovative delivery systems like effervescent tablets, stick packs, tinctures & beverages. The beadlets developed using ActiSperse technology are free flowing and self-disperses in cold water, offer excellent ingredient and finished product stability without sedimentation.

EmulSave
Convert hydrophobic compounds into Cold Water Dispersible (CWD) emulsions for innovative delivery systems like tinctures & beverages. The emulsions developed using Emulsave technology are free flowing and self-disperses in cold water, offer excellent ingredient and finished product stability without sedimentation.

Write to sales@bio-gen.in to learn more about our latest innovative delivery systems that can improve the experience of taking supplements,

REFERENCES
1 & 2. SPINS data, includes MULO, specialty, natural, and Vitamin Shoppe

#biogenextracts #choosegoodhealth #innovation #deliveryformats #deliverysystems #supplementformants #supplementdelieryformats #supplementinnovation #nutraceuticalinnovations 

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