The global sports nutrition market was valued at USD 45.24 billion in 2023 & is expected to grow at a 7.5% CAGR from 2024 to 2030.

Key trends driving this growth include:

• Health & fitness boom: A rising preference for health & fitness, particularly among the 18-64 age group, is fuelling demand.

• A surge in supplement use: 82.2% of consumers rely on sports supplements with athletic performance, mental health & energy as their top motivations.

• Demand for clean & convenient products:  Consumers are seeking clean-label, science-backed, affordable & convenient supplement formats that support both physical & mental well-being.

• Personalized solutions: The market is shifting towards customized nutrition, focusing on holistic health & tailored support.

At Bio-gen Extracts, we’re leading the way with innovative, clean-label & science-backed ingredients designed to meet the needs of today’s active consumers.

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Source: Market analysis report by Grand View Research, Jovanov, P. et al. J Int Soc Sports Nutr 16, 27 (2019) & Fragmented sports nutrition market creates opportunities for emerging brands- NutraIngredients Europe (Oct 2024)

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